Louise Harley Public Relations

Sponsorship can be a highly effective way of developing a brand with key audiences.  I can source and develop appropriate client sponsorships, and undertake a range of activities including:

  1. Bullet  Price and package negotiation

  2. Bullet  Relationship management

  3. Bullet  Media relations to promote sponsorship

My experience includes:

  1. Managing all sponsorship and the annual exhibition on behalf of the CIPD Scottish Partnership,    maintaining relationships and developing new partnerships with a wide variety of organisations who sponsor CIPD’s Annual Scottish Conference and other events.  

  2. Overseeing Hamlyns of Scotland’s high profile sponsorship of the World Porridge Making Championships, which has been developed over the past nine years.

  3. Co-ordinating Hamlyns of Scotland’s sponsorship of the Scottish Haggis Master competition over the past six years, and a new sponsorship of the first Scottish White Pudding competition in 2011.

  4. Implementing a three year sponsorship of Barnardo’s on behalf of Hamlyns of Scotland, which involved running a series of family fundays for children with special needs in Barnardo’s projects throughout Scotland. 

Sponsorship development

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