Louise Harley Public Relations
 


Porridge is the fastest growing breakfast cereal in the UK, and Hamlyns of Scotland is the fastest growing brand north of the border.

I have been working with Hamlyns of Scotland for twelve years, developing trade and consumer PR campaigns, consumer promotions, consumer press advertising, and other brand building activities. I have organised promotions with major retailers, set up a wide variety of competitions, managed stands at a variety of trade and consumer shows including the BBC Good Food Show and Royal Highland Show, provided media relations, sponsorship management, web site development, recipe leaflets, advertising and packaging re-design.

For three years, we worked closely with Scottish chef, Nick Nairn, on a consumer campaign with on-pack competitions, press competitions, and recipe leaflets culminating in a series of corporate days at Nick Nairn’s Cook School. We recently launched a second series of recipe leaflets with the Cook School.

In 2009, I developed a promotion with Curves ladies health clubs across Scotland, and in 2010 and 2011, ran promotions in all Scottish Slimmers clubs in Scotland, bringing the Hamlyns brand to tens of thousands of key target consumers. In 2011 we also developed sample bags which have been provided to participants in major amateur sporting and fundraising events throughout Scotland.

Autumn 2011 saw the launch of the new Hamlyns website www.hamlynsoats.co.uk. I managed the tender process for the website, wrote the copy, sourced the photography and worked closely with the designer.

New activities this winter include a new on-pack promotion with VisitScotland to win a short break activity holiday in Scotland, and sponsorship of Scottish Slimmers’ Lifetime Membership pack for members who reach their target weight.


                        

The Chartered Institute of Personnel and Development is Europe’s largest professional institute for people management and development. I have managed the annual Scottish Conference, the largest annual conference for HR professionals in Scotland, on behalf of the CIPD Scottish Partnership for thirteen years. The conference management programme includes sourcing, briefing and managing speakers, sponsorship and exhibition management, literature production, event marketing, and management of the gala dinner.  

Other smaller projects include organising stand-alone meetings and events for a variety of CIPD audiences, and contributing to newsletters and other materials. 

The CCA Global Customer Contact Convention is one of the leading events for contact centre management professionals in Europe. I have managed this event, which has taken place in the Edinburgh International Conference Centre, and the Glasgow Royal Concert Hall since 2008. I work closely with CCA’s in-house team and provide a range of services including speaker sourcing and management, script writing for conference chairs (Fiona Bruce, Gavin Esler, Kay Burley and Nicky Campbell), venue and AV management, and copywriting for the delegate handbook.  

In addition, I manage the CCA Excellence Awards Dinner, which attracts over 700 guests.  I am responsible for overall event management, event design, venue liaison, sourcing entertainment and working with the celebrity comperes which have included Fred MacAulay, Sandi Toksvig and Hugh Dennis.

Other clients and projects:

Scottish Funding Council - Event management for new Equality and Diversity conference in April 2011

The National Lottery - Worked as part of a team on Scottish winners PR, and consumer PR to promote new games

Rogano - Media relations for 75th birthday of Scotland’s oldest restaurant

Barbara Butler - Consumer media relations campaign to  launch Barbara Butler’s range of bespoke luxury children’s playhouses and play forts in the UK

Scottish & Newcastle - Event management, media relations for 250th anniversary and other media relations projects

Homes + Interiors - Opening party for new interior design studio

Keylink Partnership - Copywriting for website

Price Roofing - Copywriting for website

Best Western Hotels - Sourcing keynote speakers for annual conference

Clark Pub Company - Trade and consumer media relations, opening events, venue PR, crisis management planning

Fou Furnishings - Consumer media relations to support launch luxury organic bed linen website

Greens Health & Fitness - Consumer media relations to support Glasgow South club

Home Grown Cereals Authority - Consumer media relations to promote Scottish Farmhouse Breakfast Week events

Junglee Fun - Business, trade and consumer media relations for a chain of soft play cafes

Stepek - Consumer media relations


Home    Services    Clients     About Me     Contact

Clients

Home    Services    Clients     Contact